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Beauty Industry, Mergers and Acquisitions

L’Oreal India in Talks to Acquire Innovist

The deal is estimated to be worth $450 million, would give L’Oreal control of Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals.

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By: Rachel Klemovitch

Assistant Editor

L’Oreal India is in advanced talks to acquire a majority stake in Innovist, according to The Economic Times.

Innovist is an Indian beauty startup parent to digital-first brands, including Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals.

This deal, valued at an estimated 350-450 million, would give L’Oreal India control of Innovist and its brands. 

Negotiations have been ongoing for about a year and may be structured in phases, with an initial controlling stake followed by potential full ownership. 

This is aimed at strengthening L’Oréal India’s position in the country’s fast-growing beauty market, particularly as competition from digital-native brands intensifies and local growth dynamics evolve.

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